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Torontoist's David Topping reports on Jim Schwartz, a man who has
set up a blog to criticize the tabloid Toronto Sun.

He told Torontoist that the idea to give the Sun shit, consistently, started one winter ago. "I was walking to work every day, passing by the Toronto Sun newsstand and seeing ridiculous headlines....So I downloaded all of the Toronto Sun covers for an entire year, I extracted the headlines into a document, and I built a computer application to count the occurrences of each word to generate a tag cloud."

The two most common words used in headlines? "Leafs" (thirty-five times) and "murder" (thirty times). Schwartz registered TorontoSunSucks.com, posted his findings in April, but didn't do much else with the domain until this past new year. Since January, though, Schwartz posts a new entry a couple of times a week skewering that day's Sun cover (like this one: "The Toronto Sun always posts interesting pictures of politicians. This one is no exception; David Miller looks like he was letting off a Raspberry Tart while the picture was being taken."), or, in rarer occasions, praising it (like this one, of the Sun's birthday edition, which, with a great old photo of the city, was "so close" to not sucking).

Schwartz, originally from the Niagara region, says that "where I grew up, everyone is afraid to go to Toronto because 'it's so dangerous.'" But, he says, "anyone who lives in the city knows it's safe here...I blame the media for exploiting crime to sell newspapers."
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