Ajay Mehta's
Caravan Magazine "Colonizing India" came up recently in a Quora discussion forum on Facebook. The influx of new members from India, or South Asia more generally, into Quora is something I've noticed as I've continued to be active there. One of my most popular answers, actually, was a quick one-paragraph answer celebrating India's Mars mission, apparently quite popular among Indians.
I have not noticed any particular degeneration in Quora's quality, though, at least nothing directly related to the Indian presence. I think it inevitable that the culture of a tight-knit discussion forum, any discussion forum, will change and--from the perspective of long-timers--even decline over time. But degeneration? More Indian users, even more Indian topics, does not directly translate to degeneration. And more Indian users, it's worth noting, is inevitable: There are probably more users of English in South Asia than in North America, after all.
Intense debate is standard on Quora. The company was founded, in 2009, by two Silicon Valley veterans aiming to provide the world with “the best answer to every question.” The website quickly attracted a dedicated core of users sharing insightful answers on everything from black holes to working under Steve Jobs, the former Apple CEO. Readers vote in favour of content they find valuable, and the website ranks answers accordingly. Quora started as a private community, and its userbase remained largely centred on Silicon Valley even after it opened up to the public, in mid 2010. Press reports often described it as being overly preoccupied with start-ups and San Francisco.
That critique no longer holds. Quora today is a juggernaut, with millions of users, an expansive range of topics, and over $140 million in venture capital funding. Marc Bodnick, Quora’s head of business and community, told me in August that the website saw “particularly strong growth in India” after it introduced an Android application in late 2012, due in part to the popularity of Android-powered smartphones in the country (and perhaps also because a large number of Indians are fluent in English—currently Quora’s only language). Lengthy discussions on Bollywood actors, the Bharatiya Janata Party, and the Indian Institutes of Technology flooded the website. According to the traffic-measurement tool Alexa, 40 percent of Quora’s current visitors access the website from India—although Bodnick told me the figure stands at about 15 percent. Many Quora users now complain that this influx has degraded the quality of the website’s content and community.
In August, I spoke over email with Karl Muth, a lecturer in the social sciences at Northwestern University in Illinois and a long-time Quora contributor. “Particularly in the last 18 months,” he told me, the website has become “more heavily frequented by Indians.” As a result, Muth wrote, answers today can be “culturally, financially, or otherwise focused on India and not useful generally to the rest of the Quora population.”
The questions might not always be either. One post, from 2013, asked, “What are some interesting ways to annoy Sardars?” Another, from February of this year, demanded to know, “Why are Pakistani girls more beautiful than Indian girls?”
Muth told me several people he knows in academia have become frustrated with Quora because the “quality of answers has declined vastly,” and “people now proclaim ‘expertise’ in areas they know little about”—problems he views as “not wholly unrelated to the rise in Indian Quora users.” Other Quora users have been less diplomatic. Responding to the question “What turns people off about Quora?,” the user David Stewart wrote, in 2013, “The large, and steadily increasing, Indian presence.” The answer has earned him over 3,400 upvotes.