[LINK] "Tablet Sales Slowdown Comes Sooner Than Expected"

[rfmcdonald]

BusinessWeek's Adam Satariano writes about the extent to which tablet computer sales have slowed down, and are continuing to slow down. Tablet computers fill a particular niche but a particular niche only, with laptops at the high end of functionality and smartphones at the low end doing their specialties better.

This is interesting, especially in the context of new tablets like the $C40 Ubislate 7Ci tablet I posted about last week. Will the tablet end up assimilating into the background of the personal computing environment?

Apple reported that iPad sales dropped by one-sixth last quarter from the same period a year earlier, and Microsoft (MSFT) said revenue from its Surface tablet, not robust to begin with, dropped about 40 percent after the holiday season. Amazon.com (AMZN) doesn’t break out sales, but according to researcher Gartner, it hasn’t moved up the market-share charts. Global tablet sales rose 19 percent in the first quarter, propelled by purchases of cheap models in emerging markets, but that’s paltry compared with growth of 83 percent during the same period last year and more than 100 percent during that period in 2012 and 2011, according to researcher Strategy Analytics.

The tablet’s early success has resulted in unrealistic expectations for the long term, says Horace Dediu, the founder of research and consulting firm Asymco. He’s surprised growth is slowing, because only about 40 percent of the U.S. market currently owns a tablet. For hot consumer electronics of previous generations, like color TVs and microwaves, this kind of decline in sales growth doesn’t usually happen until at least half the market has the product, he says. Tablets, Dediu adds, may ultimately prove to be more like game consoles: a large, valuable market that nonetheless cannot match the ubiquity of mobile phones. “It’s a very compelling product,” he says, “but isn’t of the same utility as a phone.”

As smartphones get bigger and do more, there are fewer good reasons for people to pony up several hundred dollars for a tablet, says Benedict Evans, an analyst and investor with the venture capital firm Andreessen Horowitz. Consumers are perfectly fine using their iPhone or Samsung Galaxy smartphone to browse the Web, play games, or scan e-mail while watching TV or lying in bed, Evans says, and that trend will likely continue as phone screens keep growing.