Beatrice Marovich's May 2014 article in The Atlantic starts from the maneki-neko to look at the oddly disturbing role of the cat, and of cute animals, in the popular culture of Japan and the world.


More than likely than not, you’ve already been propositioned by the beckoning cat. Its barren, glimmering eyes are commonplace in the storefront windows of most American Chinatowns and many sushi restaurants—vacantly wooing passers-by on the street. You might also know this object as the maneki neko—a Japanese term that roughly translates into English as “beckoning cat.” This animal-shaped object comes in various sizes, and might be constructed from a host of materials: plaster, plastic, porcelain, vinyl. Its raised and beckoning paw, not waving “hello” but coaxing you to come a bit closer, may or may not be moving—robotically, hypnotically—back and forth. Typically, the beckoning cat will be white (sometimes calico) and chubby. It’s usually domesticated with a red collar, and clutching a shiny golden coin.
The ubiquity of the beckoning cat is due, in no small part, to the fact that it’s alleged to have qualities that verge into the murky and obscure territory of the magical. The beckoning cat is rumored to bring good fortune to human life and falls into the class of objects we might deem “talismanic.” It is a utilitarian, animal-shaped, harbinger of positive futures.
When domestic cats were initially introduced to the Japanese, probably around the seventh century (via China), they were primarily a curiosity for aristocrats. But they have played practical roles in Japanese economics. Numerous accounts claim that, in the early 17th century, the Japanese economy faced a significant threat when rats were poised to destroy a bulk of their silk-producing worms: A decree was supposedly set forth at this time to outlaw the buying and selling of cats. Cats were free to roam the streets, killing rats and securing the production of silk, arguably playing a kind of salvational role in human economy.
Histories of the beckoning cat speculate that its origin as a talisman may date to the Edo period (as early as the 17th century), in Japan. There are many legends, but most tell of a beckoning cat that reversed the fortunes of humans. The beckoning cat might, for instance, commemorate a cat that helped a human evade an attack. Or perhaps the beckoning cat honors a feline who lured a new crop of worshippers into a dying temple. Whatever the case, the popularity of this object seems to hinge on its rumored ability to manipulate and shift the chaotic and unpredictable tides of human fortune. The cat’s stare may be vacant, but its powers may verge into the supernatural. There are at least two temples in Japan that claim to have genealogical links to the beckoning cat: the Gotokuji Temple in Setagaya, and the Imado Shrine in northern Tokyo. Each of these spaces is flooded with the talismanic bodies of beckoning cats.
The beckoning cat does bear a striking resemblance to another famous Japanese cat who may be even more familiar to Americans: Hello Kitty. Like the beckoning cat, this cartoon creature often holds her paw up in the air, making a social gesture. Unlike the beckoning cat, however, she greets us with a straightforward western-style “hello.” Like the beckoning cat, she is white, and tailless as a bobcat. Unlike the beckoning cat she wears no collar and, instead, is gendered female (a small bow perched by her ear.) Hello Kitty also stares outward with blank and vacant eyes, but her vacancy is more extensive. She’s mouthless, too.