![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
rfmcdonaldEstzer Hargittai writes about a lecture given by Mike Krieger, co-founder of Instagram, about the origins and design of that popular photography social networking platform.
On Wednesday, I had the great fortune to attend the closing keynote at the annual CSCW conference given by Mike Krieger, co-founder of Instagram, a photo-sharing site now owned by Facebook, but still operating largely independently, at least from the user’s perspective. In case you’ve been living under a rock, Instagram now has 400 million active users (75% outside the US) sharing 80 million photos and videos daily. Those are some serious numbers folks. And while they require considerable technical chops, I am glad Mike spent his time at CSCW talking about the design elements and human-computer interaction aspects. I share some nuggets below. (I failed to take notes so I’m skipping all sorts of info, sadly, and welcome corrections/additions in the comments.)
As old-timers here may recall, I am a big photo enthusiast and was a huge Flickr fan for quite some time. More recently, however, I have started getting into Instagram and now use it daily. Having thought about how these services differ and how I ultimately ended up using Instagram so much more these days than Flickr, it was a real treat to hear the brains behind the service share many of the conversations and decisions that went into making it what it is today. It was genuinely interesting to learn about the many aspects that he and his collaborators discussed and continue to ponder as they enhance the app.
In the first few minutes Mike shared some of his background, including his failure to get a paper into CSCW during his early days. I mention that as a reminder that people should not take the occasional setback too seriously.
Mike and his co-founder Kevin Systrom had worked on an earlier app called Burbn. The Atlantic has a few notes on this. This was the era of check-in apps so they focused on check-ins, but the app barely took off (we’re talking no more than about a thousand users). The aspect of the app that seemed to appeal to folks most was its photo-sharing capability. So they set out to focus on that primarily.
One of the conscious decisions they made up front was to downplay the importance of reciprocal following. That is, unlike Facebook where you have to agree to be friends with another person to share content (except for something like Pages or having public posts followed), on Instagram, not only can you follow someone who does not necessarily follow you back (like on Twitter), but the system in no way makes it obvious to know if someone you are following follows you (this is noted on Twitter when you check someone’s account while logged into your own). Generally speaking, information about followers is not easy to come by. You can see on an account how many others follow it and how many others it follows, but you cannot click through to get details. So instead of feeling pressure to follow people for social purposes, you can feel comfortable following just those accounts that are truly of interest.
