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CBC News' Sara Fraser reports.

Jim Culbert was a pioneer in gay tourism. He ran the Rainbow Lodge in Vernon Bridge, P.E.I., for 22 years, advertising it as gay-friendly and painting its exterior for several years in rainbow colours — an LGBTQ community symbol of pride.

And there's no mistaking Culbert's latest venture, Green Gay Bulls, as anything but in-your-face, I-don't-care-what-you think marketing.

"I get a lot of people saying, quite a play on words!" said Culbert from his property, which sits on three acres on the edge of the Vernon River, just a few doors up from his former business.

And the neighbours?

"They thought it was fine, had a good laugh!" he chuckles. "They've known me for years now."
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