[URBAN NOTE] "TTC rolls out transit-themed merchandise, online store"

[rfmcdonald]

The Toronto Star's Laura Beeston reports on a new wave of TTC merchandising that I will have to investigate, personally.

The TTC has expanded its online shop, stocked with official merchandise, just in time for the holidays.

Items such as a $90 TTC-themed shower curtain or a $29 T-shirt are available at ttcshop.ca.

The TTC officially launched the website Nov. 28 after a limited-run of merchandise two years ago revealed consumer interest.

“It’s something that people wanted or expected us to do,” said Cheryn Thoun, head of TTC customer communications. “The TTC is integral to the Toronto experience, so this kind of offering really helps to … extend our brand.”

The shop was created to promote Toronto’s subway system and fleet of iconic street cars, which are an increasingly rare site on modern roads.