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rfmcdonaldSurprise, surprise.
(The information's from the United States, but I'm sure its generally valid, at least in countries with high rates of Internet penetration.)
Personal branding works, the article goes on to suggest, it's just that it's important to get the right sort of branding.
More than half (53 percent) of employers research potential job candidates on social networks such as Facebook, says CareerBuilder.co.uk.
Research by the job search website revealed that a further 12 percent said they were planning to start using social network sites to
Of those that do research candidates on the web, 43 percent said they relied on search engines, while 12 percent admitted to checking Facebook, and another 12 percent preferred LinkedIn.
CareerBuilder also said that two in five employers said they had found content on a social network that dissuaded them from hiring a candidate.
Over a third said a social networking profile proved they had lied about their qualifications on their CV, while 13 percent claimed a potential employee had made discriminatory comments on their Facebook page and nine percent said provocative or inappropriate photographs had been posted on the account."
(The information's from the United States, but I'm sure its generally valid, at least in countries with high rates of Internet penetration.)
Personal branding works, the article goes on to suggest, it's just that it's important to get the right sort of branding.
