[BRIEF NOTE] The Financial Times on Avatar

[rfmcdonald]

While reading the 30/31 January 2010 Financial Times, I noticed a rather interesting editorial concerning a recent movie.

A visionary company investing imaginatively in long-term scientific projects seeks a vital scarce resource for people on earth. But beings who live where this metal is found shun its offers of schools and medical care. Efforts to reason with them come to nothing. It is ultimately ejected from their world to the detriment of humankind.

If Avatar had been told of the RDA Corporation in search of "unobtainium" deposits rather than the perspective of the Na'vi living on Pandora, not even dazzling special effects could have made it the highest-grossing film of all time.

The editorial's title? "Monsters Inc: real business contrasts positively with vilification in film."