The
Toronto Star's Bruce Demara
reports on how badly the people of
Windsor, a southwestern Ontario city that's practically a suburb of American Detroit, are taking the news that they'll be losing
CHWI-TV, the private CTV television network's local broadcast station in Windsor.
In the midst of an enduring slump by the Big Three automakers and a main street already pockmarked by empty store fronts, the last thing bordertown Windsor needs is to see its number one source of local television news go silent.
What makes the imminent closure of CHWI-TV – the A-channel affiliate owned by CTV and slated to go off the air in August – even more puzzling is that the station has a loyal viewership three times the size of its only other Canadian competition, the CBC.
As media companies face plunging earnings in a recession-wracked economy, the local news at noon, 6 and 11 p.m. may become the ultimate victim.
"The viewers are puzzled and they don't understand, if the station has been so successful, why it's closing," said Cal Johnstone, A Channel's news director in the city of 200,000.
[. . .]
Viewers are stunned because of the connection they feel to local news, said Johnstone, who has formerly worked in Toronto.
"I sat in an office in Don Mills and I would almost never hear from viewers, even if they had a complaint. Here in town, I get phone calls in the middle of the newscast, from people who liked the story or didn't like the story," he added.
Dave Cooke, a former provincial cabinet minister and Windsor MPP, called the news "quite depressing."
"Psychologically, there's a lot of things that have been happening in town that haven't really been lifting people's spirits. But the symbolism of losing a TV station ... is pretty demoralizing," Cooke said.
As it turns out, CHWI-TV wasn't a money-making operation for CTV and was thus easy prey when that network encountered revenue problems. This is another symbolic blow for Windsor, like Hamilton an industrial city on the skids, with Windsor's fportunes being too heavily invested in the automobile industry by far. (Chrysler threatened to pull out of Canada if it didn't get the deal it wanted from government and the unions; at least one more may follow.)