Blogs were once the outlet of choice for people who wanted to express themselves online. But with the rise of sites like Facebook and Twitter, they are losing their allure for many people — particularly the younger generation.
The Internet and American Life Project at the Pew Research Center found that from 2006 to 2009, blogging among children ages 12 to 17 fell by half; now 14 percent of children those ages who use the Internet have blogs. Among 18-to-33-year-olds, the project said in a report last year, blogging dropped two percentage points in 2010 from two years earlier.
Former bloggers said they were too busy to write lengthy posts and were uninspired by a lack of readers. Others said they had no interest in creating a blog because social networking did a good enough job keeping them in touch with friends and family.
As Kopytoff notes later in the essay, what's going on isn't the disappearance of blogging as its partial co-option into a growing ecology of Internet-based writing communities which still including blogs, the classical blog simply no longer dominating as it once did thanks to the development of more precise social networking systems--micro-blogs, as they're commonly called--requiring less commitment.
A number of news and commentary sites started as blogs before growing into mini-media empires, like The Huffington Post or Silicon Alley Insider, that are virtually indistinguishable from more traditional news sources.
Blogs went largely unchallenged until Facebook reshaped consumer behavior with its all-purpose hub for posting everything social. Twitter, which allows messages of no longer than 140 characters, also contributed to the upheaval.
No longer did Internet users need a blog to connect with the world. They could instead post quick updates to complain about the weather, link to articles that infuriated them, comment on news events, share photos or promote some cause — all the things a blog was intended to do.
Indeed, small talk shifted in large part to social networking, said Elisa Camahort Page, co-founder of BlogHer, a women’s blog network. Still, blogs remain a home of more meaty discussions, she said.
“If you’re looking for substantive conversation, you turn to blogs,” Ms. Camahort Page said. “You aren’t going to find it on Facebook, and you aren’t going to find it in 140 characters on Twitter.”
Lee Rainie, director of the Internet and American Life Project, says that blogging is not so much dying as shifting with the times. Entrepreneurs have taken some of the features popularized by blogging and weaved them into other kinds of services.
“The act of telling your story and sharing part of your life with somebody is alive and well — even more so than at the dawn of blogging,” Mr. Rainie said. “It’s just morphing onto other platforms.”
The blurring of lines is readily apparent among users of Tumblr. Although Tumblr calls itself a blogging service, many of its users are unaware of the description and do not consider themselves bloggers — raising the possibility that the decline in blogging by the younger generation is merely a semantic issue.
You think?
And then, as Matt Mullenweg noted, however blogging might no longer be the first online communications modality of choice, it's still growing.
[A]s soon as the article gets past the two token teenagers who tumble and Facebook instead of blogging, the stats show all the major blogging services growing — even Blogger whose global “unique visitors rose 9 percent, to 323 million,” meaning it grew about 6 Foursquares last year alone. (In the same timeframe WordPress.com grew about 80 million uniques according to Quantcast.)
Blogging has legs — it’s been growing now for more than a decade, but it’s not a “new thing” anymore. Underneath the data in the article there’s an interesting super-trend that the Times misses: people of all ages are becoming more and more comfortable publishing online. If you’re reading this blog you probably know the thrill of posting and getting feedback is addictive, and once you have a taste of that it’s hard to go back. You rode a bike before you drove a car, and both opened up your horizons in a way you hadn’t imagined before. That’s why blogging just won’t quit no matter how many times it’s declared dead.
Meanwhile, all this activty with blogs and microblogs and all kinds of blog-like services has created an online community where very large numbers of people are writing for public audiences of varying sizes.
Fourteen percent of online adults are making some effort to write regularly in public! That remains a phenomenal fact; if you’d predicted it a decade ago, as only a handful of visionaries did, you’d have been dismissed as a nut (or maybe a “cyber-utopian”).
So the actual story — which, to be fair, the Times’ article mostly hews to (it’s the headline and lead that skew it more sensationally) — is that blogging keeps growing, but it’s losing popularity among teens.
Social networking is changing blogging. [. . .] More of us are using Facebook and Twitter for casual sharing and personal updates. That has helped clarify the place of blogging as the medium for personal writing of a more substantial nature. Keeping a blog is more work than posting to Facebook and Twitter. So I wouldn’t be surprised if, long-term, the percentage of the population blogging plateaus or even declines.
Maybe we’ll end up with roughly ten percent of the online population (Pew’s consistent finding) keeping a blog. As the online population becomes closer to universal, that is an extraordinary thing: One in ten people writing in public.