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[personal profile] rfmcdonald
Logan Hill's recent New York Magazine article examining the most popular OkCupid is an interesting read. How do these people--by extension, every user--be so successful? The strategies they describe are interesting.

Hill's evenhandedness is also appreciated, as the four people are picked from specific gender/sexual orientation demographics (gay male, et cetera).

I found [Lauren Urasek] after a conversation with ­OKCupid­ co-founder Christian Rudder, who famously crunched the site’s user data on the blog ­OKTrends­ and sold a book based on it, Dataclysm, for seven figures. In New York, online dating is practically a municipal utility, connecting millions of strangers. To find out how some people manage to stand apart from the masses, and how it feels to be so desired, I asked Rudder to introduce me to the most popular OKCupid daters in the city in four categories—straight and gay women and straight and gay men.

Rudder analyzed the data from a one-week period in January and used a simple methodology: finding the users who receive the most messages from potential suitors. The four people selected wouldn’t necessarily claim to be the wealthiest, most stunning or successful singles, but, out of 400,000 annual citywide users on the site, they were among the top five in their respective categories and, perhaps less scientifically, were the four who were also willing to be interviewed for a story.

Lauren received 245 messages in that one-week period. While she was surprised to find that she is the most sought-after straight woman, she doesn’t think guys are complicated. “I’m not a stuck-up girl, but I think looks are No. 1 for everyone,” she says. As a makeup artist, Lauren spends her days at photo shoots and knows what makes a good picture. “I believe in a head-to-toe shot to show what you look like,” she says. “But you don’t need to have your ass hanging out!”

She thinks it helps that her profile reflects her idiosyncratic interest in astronomy: She has a moon and a planet tattooed on her knuckles; she quotes a physicist and links out to NASA.gov. “Even if an amazingly attractive girl said something stupid in their profile, she’ll still get messages,” she says. “So I feel like I’m intelligent and people think I look good, so I guess it’s as simple as that?”

It doesn’t hurt that Lauren, after getting out of a four-year relationship with a “pathological liar” who had a drug problem, isn’t necessarily looking for anything serious. So, in OKCupid’s searchable “I’m looking for …” section, she, like most women, selected “long-term dating,” “short-term dating,” and “new friends.” Unlike most women, she also selected “casual sex,” figuring she might as well tell the truth.
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