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Devjyot Ghoshal's article at The Atlantic profiles one of the few growth sectors of American journalism, in the ethnic press.

As commenters note, the barebones nature of these operations don't bode well for even their future, never mind larger mainstream organizations.

There are close to a hundred ethnic newspapers in New York City with a combined readership of 2.94 million, almost a third of the city’s total population, according to the New York Press Association.

Together this collection of monthly, weekly, and daily newspapers are part of a larger ecosystem: More than 270 community and ethnic publications in 36 languages that are published in New York. In the last two years alone, at least 21 new ethnic newspapers have been launched. In contrast, the number of daily newspapers in the United States has dropped from 1,480 in 2000 to 1,382 in 2011.

But these small publications, often run out of basements such as Rehman’s, are surviving—and occasionally even thriving, riding the coattails of the city’s burgeoning immigrant population. More than 3 million of New York’s 8.2 million residents are foreign-born, the city’s planning department estimates—the highest percentage of immigrants since the European influx of the 1930s.

Javier Castaño is among them. The Colombia-born journalist started out as a reporter for the United States’s oldest Spanish-daily, El Diario La Prensa. Eventually, he rose to become the editor-in-chief of Hoy Nueva York, a free Spanish-language daily. In 2008, Hoy’s print edition was shuttered, and Castaño fired.

Instead of finding another job, Castaño decided to turn publisher. He started the Queens Latino, an online news outlet focusing on Queens’s Spanish-speaking community. It’s a huge demographic bloc: More than 27 percent of the borough’s 2.3 million residents are of Hispanic or Latino origin. A few months later, he launched a monthly newspaper.

“They say that Latinos use the Internet in a strong way and they go to see videos all the time,” explained Castaño, sitting at his home-office in Jackson Heights. “But I don’t think they are getting the news still via the Internet. So you need that newspaper.” The Queens Latino currently prints about 15,000 copies every month.
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