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Universe Today's Morgan Rehnberg describes how the adroit use of social networking platforms by the ESA for Rosetta and Philae helped create a strong human connection with the probe. This may, as he concludes, indicate that people are interested in space exploration after all.
I was thirteen years old when Columbia disintegrated. Space exploration was not even a particular interest of mine at the time, but I remember exactly where I was when the news came. My dad and I were sitting in the living room of my childhood home, listening to NPR. I don’t really recall how I felt when they broke into our program with the news, but I remember well the two emotions that seemed to permeate the coverage that soon become constant: confusion and sadness. As I watched the almost surreal saga of ESA’s Philae this week, I found my mind wandering back to that day eleven years ago. That confusion rang out was hardly surprising; after all, things weren’t going right and we didn’t know why. But it was the sadness, I think, that drew my mind into the past. Many of the countless people watching Philae’s distress unfold before us weren’t merely disappointed that a decades-in-the-making experiment wasn’t going as planned. The word heartbroken kept springing to mind.
Let me be unequivocal: the loss of a machine, no matter how valuable or beloved, pales in comparison to the forfeit of human life. The astronauts lost on Columbia, like those snatched from us before and since, left behind families, friends, and a grateful world. But, why, then, did it seem to feel so similar to so many people?
[. . .]
The questions in my mind are numerous. What’s the cause of this inequity? Why do we seem to latch onto certain spacecraft and blithely ignore others? What is it that makes us become emotionally attached to machines in the first place?
In part, I think, our attachment comes from the unprecedented view offered to us by social media. In 1990, an event not so dissimilar from this one beset NASA’s Galileo spacecraft. Flying by the Earth on its way to Jupiter, Galileo had just attempted to unfurl its main antenna, a maneuver critical to the mission’s success. In mission control, they received the bad news: the antenna was stuck. But, the world did not break down in despair. In the days to come, stories would appear in newspapers and on the nightly news, but a world where even email was in its infancy lacked a means for the average citizen to follow along with every detail.
Nineteen years later, this would not be the case. As soon as it became clear to those in ESA headquarters that something had gone very wrong during Philae’s descent, we all knew. And, as data began to trickle in about one bounce off the surface and then another, we all cringed. When the last power drained from the lander’s batteries, we followed along, one volt after another. Philae may have been the pride of the ESA scientists and engineers who designed it, but it felt like it was ours.