[LINK] "Target Canada offering deeper discounts today"

[rfmcdonald]

CBC's Sophia Harris reports on the deeper discounts being offered at Target Canada's stores starting today. Will even this be enough to attract shoppers? One wonders.

All regular priced goods are now discounted by 20 to 40 per cent. The exceptions are Apple products which will stick to a 10 per cent discount and now out-of-season Valentine's Day supplies which have plummeted to 75 per cent off, says a store manager.

Prices for music, movies, fashion jewellery, books, greeting cards, and gift wrap have now all been cut by 40 per cent. Other goods are selling for 20 to 30 per cent off.

Since the start of Target Canada liquidation sales, savings have not budged above 30 per cent off regular-priced merchandise.

Some goods dropped in price last week, but not below the 30 per cent mark. And many food items, furniture, and toiletries remained discounted by only 10 per cent.

[. . .]

"Most of the store is just 10 per cent [off]. You figure by going out with a bang there would be upwards of 30, 40 per cent off, so kind of disappointing," said Toronto Target shopper Christina Straight.

"They didn't realize it is a liquidation sale and they didn't treat it as such. I was expecting more along the lines of between 30 to 40 per cent throughout the store," said customer Dalene Benatar.