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At The Atlantic, Alana Semuels finds signs of hope in historically depressed Appalachia in the return of young people to this, one of the United States' largest zones of deep poverty.

For a long time, coal dominated this remote region of rolling hilltops and muddy roads near the Tennessee and Virginia borders. But when the nation started to move away from coal-fired power plants, and giant companies pulled up stakes and closed down mines, shedding 7,000 jobs in just three years, the people left too. Some went to western Kentucky for mining jobs there, others headed to Lexington or Louisville. Nearly every county in eastern Kentucky lost jobs between 2000 and 2010.

Even before the mines started closing, children who grew up in Appalachia were often told to get out if they wanted to succeed. One-third of the region lives in poverty. In one eastern Kentucky county in 2009, government benefits accounted for more than half of the county’s personal income.

“For people who grow up here or have roots in this place, parents and grandparents who know there’s not a lot of opportunity here encourage their loved ones to go and find jobs elsewhere,” Ada Smith, who grew up in this town of 2,000, the seat of Letcher County, told me. “It’s not that anybody hates this place, it’s just that they don’t want to see their family suffer.”

But in the last few years, in places across eastern Kentucky and especially in Whitesburg, young people have started returning. A record store co-op recently opened in town and holds events with musicians. A new tattoo parlor—started by a local man who returned from living in Louisville—draws people from across state lines and even other countries. When the city voted to allow restaurants to serve alcohol in 2007, two new bars opened. Three years ago, voters decided to let stores sell alcohol too. Last fall, the city council narrowly approved a permit for a moonshine distillery that's going to open in a historical building in Whitesburg's downtown.

Other recent additions include a cupcake store and a vape shop. But perhaps more important than the brick-and-mortar businesses is the sense among locals that there’s a growing commitment to staying in Appalachia.

“I knew I wanted to be in Whitesburg,” John Haywood, who owns the tattoo parlor, told me in his colorful basement shop decorated with his own artwork on the walls, which he opened four years ago. “There was what was to me a real grassroots movement here, still very early in its infancy, of just a lot of individual people trying to make stuff happen.”
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