Transitions Online hosts an article by one Antonela Riha looking at how the Serbian mass media chose not to cover the massacres following the fall of Srebrenica, and why.
[B]y merely browsing the most influential dailies and weeklies, such as Politika, Vecernje Novosti, Politika Ekspres, Nasa Borba, NIN, Vreme, Duga, and Intervju, as well as news programs (Dnevnik) produced by TV Belgrade, it becomes clear that the majority of media in Serbia did not pose any questions or investigate the events in the war regions. For them, Srebrenica was merely another episode of the war in which victims were taken for granted and were no longer counted.
Serbian public broadcaster RTS took literally what Milosevic said about being interested only in achieving a “just peace” and having nothing to do with the Serbs across the Drina River. The most popular TV show of the most powerful media house, TV Belgrade Evening News at 7:30 (Dnevnik), did not include a single video from Srebrenica or any other war zone until 30 July.
On 11 July 11, TV Belgrade commenced its news program with a report on the visit of Prime Minister Mirko Marjanovic to some harvesters. It was only on the following day that TV Belgrade viewers would learn that something was going on some 20 kilometers (12 miles) from the Serbian border: in the 11th minute of the news they could hear Yasushi Akashi, special UN envoy to Bosnia and Herzegovina, saying the UN was not going to intervene in Srebrenica, and UN Secretary-General Boutros Boutros-Ghali saying UN peacekeepers were not going to retreat from Bosnia.
For days, several minute-long packages were broadcast in the middle of the news, with international officials announcing various peace solutions and a conference of the major outside powers leading the negotiations, with images of EU envoy Carl Bildt, Akashi, and another UN envoy, Thorvald Stoltenberg, sharing the settee with Milosevic. There were no sound bites from any of the players, with only statements being read to viewers.
Nor was there a single statement from or footage of a Bosnian Serb official, either soldier or civilian. The only frame showing Srebrenica that was broadcast during those 20 days was a video playing in the background of a TV comment by Tatjana Lenard on 23 July that featured the landscape of the town and UN vehicles, which could have been filmed at any time.