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NOW Toronto's Miles Kenyon reports on the 30th anniversary of Northbound Leather. As I noted earlier this week, Jane Jacobs would be proud at how this local business thrives.

For a self-described pervert, George Giaouris doesn’t look the part. Wearing a sensible polo shirt and translucent, wide frame glasses, the owner of the longest-running leather shop in Canada looks more dad than deviant.

“I kind of always knew that this it; that this is my calling in a sense because I was born into the family business,” says Giaouris. But his passion for leather, kink and fetish goes beyond mere vocation.

Northbound Leather, which is celebrating its 30-year anniversary this Saturday with a fashion show and fetish party at the Phoenix, has its legs in a family affair that started in Yorkville in 1969. After the store moved to its current Yonge Street location in the ‘70s, it officially became known as Northbound in 1987.

“Ear-to-the-ground is what my father taught me,” Giaouris says of his approach to business. “So instead of trying to force something on someone, ask them what they want.”

From bustiers and boleros to collars and cockrings, Northbound caters to anyone wishing to explore their wild side. For some, a simple leather vest is enough to satiate that tactile want; for others, it might be dressing your partner up as a puppy, complete with full leather mask, paws, tail and leash.

“There are as many variations on what [leather] means as there are people practicing it,” he says. “The only question we’ve ever asked is: ‘Is it legal?’”
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