[BRIEF NOTE] Island Advertising

[rfmcdonald]

Continuing the theme of yesterday's post on Alberta's attraction of migrants from across Canada, my hometown paper, The Guardian of Charlottetown in Atlantic Canada, is today carrying a supplement promoting out-migration to western Canada.

A glossy recruiting magazine carried in Wednesday’s edition of The Guardian offers 52 pages of evidence about the eagerness of western Canadian employers to attract workers from the east.

MoveWest, a publication originating with the CanWest MediaWorks website working.com, appeared in daily newspapers across the region, carrying 83 ads from operations hoping to recruit workers for the labour-hungry economies of British Columbia, Alberta and Saskatchewan.

[. . .]

Alberta Human Resources and Employment Minister Mike Cardinal is quoted in the magazine as predicting his province will need 86,000 new workers over the next decade. Meanwhile, P.E.I. struggles to bring its unemployment rate below 10 per cent.

One economist interviewed by The Guardian suggests that "skilled workers and tradespeople" will be particularly likely to respond.