[LINK] "Medium gets a little more Twitter-like, and a little more blog-like"

[rfmcdonald]

Mathew Ingram suggests that Medium is starting to occupy the online space once occupied by Livejournal. (I really should get back to my account there and see what's what.)

When it first emerged, and for most of the time since then, Medium has been seen as primarily a place for long-form posts or articles, in part because the site has a clean and flowing design that encourages large images. Most of the content that the site itself commissioned and paid for has also tended to be long-form, and Williams has often talked about his vision for the site as being similar to a magazine.

On Tuesday, however, Medium announced a number of new additions to the service, including a very Twitter-like instant post-creation tool that appears on the front page of the site, with a simple box and the phrase “Write here,” and allows users to publish quickly. In a blog post, Williams said he wanted to make it easier “to start writing whenever you have an idea?—?and also to make it feel like less of a big deal to do so.”

Another feature is more of a redesign of the individual author pages, profiles and tag pages — the latter being the new name for what used to be called topic “channels.” Now authors and editors can add tags to their posts and those posts show up in a feed that is arranged by tags such as Tech or Media or Photos, and then filtered by an algorithm based on how many users shared or recommended each post. The redesign of tag and author pages turns them into more of a stream, Williams said — in fact, a very blog-like stream, with a mix of the shorter posts that the site is trying to encourage and longer posts that readers have to click through to view. Much like tweets, the shorter posts can be read within the stream in their entirety, and readers can click to recommend or share them without leaving the stream.

Although Williams didn’t say this, it seems fairly clear that Medium is trying to lower the barriers to creating content on the site — in much the same way that Twitter has been trying to decrease the friction between new users and the service, in order to increase engagement. Although Medium doesn’t really talk about numbers, it seems likely that it wants to broaden the reach of the site beyond just people who feel comfortable writing a 1,000-word blog post, choosing multiple images, etc.