Anar Valiyev and Natalie Koch at Open Democracy
describe how international sporting events like last year's Sochi Olympics are used for multiple, self-propagandizing, purposes by authoritarian elites.
'Urban boosterism' is defined as the active promotion of a city, and it typically involves large-scale urban development schemes—constructing iconic new buildings, revamping local infrastructure, and creating a new image for the city.
For long a popular tactic of free market liberals, used to justify speculative building, the logic of urban boosterism hinges on freedom of movement of both capital and individuals. Curiously, though, it is increasingly at work in settings less committed to such freedoms. Urban planners in authoritarian countries are increasingly seeking to create new images for their cities and states through grandiose urban development and the hosting of major international spectacles, such as World Fairs, Olympic Games or the World Cup.
As citizens and their leaders in liberal democracies grow increasingly fatigued by—and intolerant of—the skyrocketing expense of hosting such spectacles, leaders in non-democracies have been quick to pick up the slack and are beginning to win first-tier event bids (like the 2008 Beijing Olympics; the 2014 Sochi Olympics and Russia’s 2018 World Cup; and Qatar’s 2022 World Cup). While urban boosterism in liberal democratic settings is also used to solidify the position of 'growth machine' elites, the unprecedented $51 billion price tag for Russia’s Olympic Games in Sochi shows that resource-rich, non-democratic states are positioned to develop such projects on a dramatically larger scale.
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The 'Sochi syndrome' is a sign of what we can expect as more and more non-democratic, illiberal states host these events, as illustrated by the cases of Azerbaijan, Kazakhstan, and Turkmenistan.
According to Freedom House, in its classification system, these rank among the world’s least free countries. Boosterist agendas in Baku, Astana, and Ashgabat serve two related purposes—to distribute financial and political patronage, and to promote a positive image of the state for both international and domestic consumption.